Senior software engineer and designer with 16 years building creative products used by billions.

Throughout a career spanning leading innovative organisations like Microsoft, Amazon, Zynga, and Mediatonic, I've consistently navigated the intersection of complex architectural engineering and high-end creative delivery. I believe that tools exist to amplify human intent, not to dictate it.

My mission as The Design Engineer is to empower creative professionals - UI designers, game artists, producers, and developers - to step into this new frontier.

Through intensive, hands-on masterclasses and consultative workshops, I teach teams how to harness AI and "vibe coding" to build their own tailored workflow tools.

I'm not here to teach another basic prompt-generation tutorial. I'm here to help you accelerate production, reclaim your artistic control, and fundamentally rewrite the rules of how your team operates.